Industry Focus

INDUSTRY EXPERTISE

I specialize in industries where growth requires operational depth, attribution accuracy, and platform specific advertising expertise.

● DEEP OPERATIONS
● EXACT ATTRIBUTION
01
→

eCommerce

End-to-end growth strategies for eCommerce brands, maximizing LTV and scaling acquisition.

»Shopify growth
»CRO
»Paid media
+ 3 MORE AREAS
02
→

DTC Growth Brands

Helping emerging and scaling brands transition from founder-led growth to systemized, predictable revenue.

»Emerging brands
»Scaling brands
»Brands moving from founder-led to systemized growth
03
→

Marketplace Brands

Multi-channel marketplace operations and optimization across top retail platforms.

»Walmart
»Etsy
»eBay
+ 2 MORE AREAS
04
→

Local Retail

Driving qualified foot traffic and local leads through hyper-targeted geo-campaigns.

»Lead generation
»Foot traffic
»Local SEO
+ 3 MORE AREAS
05
→

Service Businesses

High-intent lead generation and full-funnel appointment booking systems.

»Appointment funnels
»Lead qualification
»CRM integrations
+ 2 MORE AREAS
06
→

Home Goods & Decor

Scaling high-SKU catalogs with visual merchandising and marketplace syndication.

»Catalog scaling
»Visual merchandising
»Marketplace syndication
+ 2 MORE AREAS
07
→

Wedding & Bridal

Navigating high-consideration purchases with long customer journeys and nurturing sequences.

»High consideration purchases
»Long customer journeys
»Lead nurturing
+ 2 MORE AREAS
08
→

Novelty & Gifting Products

Capitalizing on viral products and social-first advertising to drive impulse purchases.

»Viral products
»Creative testing
»Social-first advertising
+ 2 MORE AREAS
09
→

Consumer Electronics

Multi-channel sales and technical product positioning for high-SKU electronics catalogs.

»High SKU catalogs
»Pricing optimization
»Multi-channel sales
+ 1 MORE AREAS
10
→

B2B & Wholesale Growth

Acquiring retail partners and building robust dealer programs and trade lead funnels.

»Retail partner acquisition
»Dealer programs
»Wholesale onboarding
+ 2 MORE AREAS
11
→

Restricted Advertising Categories

Nuanced compliance-aware growth strategies for brands navigating strict ad platform policies.

»Firearms adjacent brands
»Tactical brands
»Alcohol accessories
+ 2 MORE AREAS
12
→

Multi-Brand Portfolio Management

Shared infrastructure and attribution systems to scale creative frameworks across brand portfolios.

»Shared infrastructure
»Attribution systems
»Cross-brand learnings
+ 2 MORE AREAS