Tools

MARKETING TOOLS BUILT FOR CLEARER DECISIONS

Use these calculators to pressure-test profitability, forecast performance, and make budget decisions with less guesswork.

Why These Matter

Strong media buying depends on knowing both your ceiling for scale and your floor for profitability.

Best Use

Run the ROAS calculator for growth scenarios, then validate your margin floor with the break-even tool before raising spend.

Available Calculators

Pick the number you need next.

Each tool is designed to answer a specific paid media question without forcing you through a bloated spreadsheet first.

Performance Planning

ROAS Calculator

Model clicks, orders, revenue, CPA, and projected ROAS from your ad spend, CPC, conversion rate, and AOV.

  • Estimate revenue from traffic inputs
  • See ROAS, CPA, and net profit fast
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Profitability Guardrail

Break-Even ROAS Calculator

Calculate your margin, max CAC, cost multiplier, and break-even ROAS before you scale spend.

  • Spot your true profitability floor
  • Understand how fees and COGS affect scale
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Storefront Research

Shopify Theme Detector

Check whether a storefront runs on Shopify and pull the public theme metadata it exposes.

  • Detect Shopify fast
  • Reveal theme name, ID, and storefront clues
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SaaS Economics

LTV CAC Calculator

Compare lifetime value against acquisition cost using ARR, churn, gross margin, and GTM spend.

  • See LTV, CAC, and ratio
  • Estimate CAC payback period
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Media Buying

CPM Calculator

Calculate cost per thousand impressions from campaign spend and total ad impressions.

  • Benchmark awareness spend
  • Compare CPMs across channels
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Conversion Analysis

A/B Testing Significance Calculator

Measure conversion-rate uplift, z-score, p-value, and significance confidence for split tests.

  • Read statistical confidence fast
  • Spot real winners versus noise
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Lifecycle Marketing

Email Marketing ROI Calculator

Project campaign revenue and ROI using audience size, campaign cost, response rate, and AOV.

  • Forecast email revenue
  • Understand profitability before send
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Revenue Analytics

Average Order Value Calculator

Calculate AOV from revenue and order volume to understand how much customers spend per transaction.

  • Track spend per order
  • Support upsell and bundle strategy
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Checklists

Execution-ready migration playbooks.

These resources are built for deeper operational work when a quick calculator is not enough.

Migration Planning

WooCommerce to Shopify Migration Checklist

A full end-to-end checklist covering audit, data mapping, SEO, testing, launch, and post-launch migration work.

  • Covers strategy through sign-off
  • Built for teams managing a real replatform
Open Checklist->