SaaS Economics

LTV CAC CALCULATOR

Measure whether your go-to-market engine creates durable value or just expensive growth.

Core Formulas

LTV = ARR per customer * gross margin / churn

CAC = total sales & marketing cost / new customers

LTV/CAC = lifetime value / acquisition cost

Inputs

Model the engine.

LTV

$20,000

CAC

$3,000

LTV/CAC

6.67x

CAC Payback

15.0 mo

Unit Economics

ARR per Customer
$3,000
Total S&M Cost
$720,000
Monthly Gross Profit / Customer
$200.00
Gross Margin
80.00%

Interpretation

Healthy territory: your lifetime value is at least three times CAC.

Use this ratio with payback period to pressure-test speed and sustainability together.

Model Channel ROI->
Performance Planning

ROAS Calculator

Model clicks, orders, revenue, CPA, and projected ROAS from your ad spend, CPC, conversion rate, and AOV.

  • Estimate revenue from traffic inputs
  • See ROAS, CPA, and net profit fast
Open Tool->
Profitability Guardrail

Break-Even ROAS Calculator

Calculate your margin, max CAC, cost multiplier, and break-even ROAS before you scale spend.

  • Spot your true profitability floor
  • Understand how fees and COGS affect scale
Open Tool->
Storefront Research

Shopify Theme Detector

Check whether a storefront runs on Shopify and pull the public theme metadata it exposes.

  • Detect Shopify fast
  • Reveal theme name, ID, and storefront clues
Open Tool->
SaaS Economics

LTV CAC Calculator

Compare lifetime value against acquisition cost using ARR, churn, gross margin, and GTM spend.

  • See LTV, CAC, and ratio
  • Estimate CAC payback period
Open Tool->
Media Buying

CPM Calculator

Calculate cost per thousand impressions from campaign spend and total ad impressions.

  • Benchmark awareness spend
  • Compare CPMs across channels
Open Tool->
Conversion Analysis

A/B Testing Significance Calculator

Measure conversion-rate uplift, z-score, p-value, and significance confidence for split tests.

  • Read statistical confidence fast
  • Spot real winners versus noise
Open Tool->
Lifecycle Marketing

Email Marketing ROI Calculator

Project campaign revenue and ROI using audience size, campaign cost, response rate, and AOV.

  • Forecast email revenue
  • Understand profitability before send
Open Tool->
Revenue Analytics

Average Order Value Calculator

Calculate AOV from revenue and order volume to understand how much customers spend per transaction.

  • Track spend per order
  • Support upsell and bundle strategy
Open Tool->