Revenue Analytics
AVERAGE ORDER VALUE
Calculate how much customers spend per transaction so you can shape bundles, upsells, and offer structure.
Formula
AOV = Total Revenue / Total Orders
Store Inputs
Measure transaction value.
Average Order Value
$15.00
Orders
10,000
Revenue per 100 Orders
$1,500
Why It Matters
AOV helps you understand whether growth is coming from more orders, larger baskets, or both.
It is especially useful when paired with conversion rate, ROAS, and customer lifetime value.
Teams usually improve AOV through bundling, threshold-based free shipping, upsells, and merchandising strategy.
Current Read
Right now your average transaction is worth $15.00. Every 100 orders at this rate produce about $1,500 in revenue.