Revenue Analytics

AVERAGE ORDER VALUE

Calculate how much customers spend per transaction so you can shape bundles, upsells, and offer structure.

Formula

AOV = Total Revenue / Total Orders

Store Inputs

Measure transaction value.

Average Order Value

$15.00

Orders

10,000

Revenue per 100 Orders

$1,500

Why It Matters

AOV helps you understand whether growth is coming from more orders, larger baskets, or both.

It is especially useful when paired with conversion rate, ROAS, and customer lifetime value.

Teams usually improve AOV through bundling, threshold-based free shipping, upsells, and merchandising strategy.

Current Read

Right now your average transaction is worth $15.00. Every 100 orders at this rate produce about $1,500 in revenue.