ROAS CALCULATOR
Forecast how ad spend turns into clicks, orders, revenue, and profit so you can plan campaigns with clearer expectations.
Spend, CPC, conversion rate, AOV, and margin.
ROAS, CPA, projected revenue, and net profit.
Budget planning before launch or scale.
Quick Formula
ROAS = Revenue / Ad Spend
This version also estimates clicks, purchases, and profit so you can pressure-test the math behind your growth target.
Campaign Inputs
Build your scenario.
Projected Revenue
$10,667
ROAS
2.13x
CPA
$56
Net Profit After Ads
$867
How It Breaks Down
Formula Stack
Clicks = Ad Spend / Average CPC
Orders = Clicks * Conversion Rate
Revenue = Orders * Average Order Value
ROAS = Revenue / Ad Spend
Net Profit After Ads = (Revenue * Gross Margin) - Ad Spend
If your projected ROAS looks healthy but the net profit still feels thin, compare it against your margin floor using the break-even tool.
Check Break-Even ROAS->Frequently Asked Questions
What is a good ROAS?
It depends on your margins. A strong-looking ROAS can still lose money if your COGS, fees, and fulfillment costs eat up too much of the sale.
Why use gross margin here?
Margin helps translate revenue into actual dollars available to absorb ad spend and leave profit behind.
More Tools
Keep pressure-testing the model.
Use the break-even calculator to define the absolute floor your campaigns must clear before you push budget higher.