Conversion Analysis

A/B TESTING SIGNIFICANCE

Check whether your uplift is likely real or just random noise before you ship the variant.

Test Logic

Uses a two-proportion z-test.

Reports p-value plus 90%, 95%, and 99% confidence checks.

Experiment Inputs

Enter both variants.

Control VisitorsControl ConversionsVariant VisitorsVariant Conversions

Control CR

4.00%

Variant CR

4.64%

Uplift

16.10%

P-value

0.0145

Test Readout

Z-score

2.444

Absolute Lift

0.64%

Control Sample

12,000

Variant Sample

11,800

Confidence Check

90%Significant

Lift confidence interval: 0.21% to 1.08%

95%Significant

Lift confidence interval: 0.13% to 1.16%

99%Not Significant

Lift confidence interval: -0.04% to 1.32%

Performance Planning

ROAS Calculator

Model clicks, orders, revenue, CPA, and projected ROAS from your ad spend, CPC, conversion rate, and AOV.

Estimate revenue from traffic inputs
See ROAS, CPA, and net profit fast

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Profitability Guardrail

Break-Even ROAS Calculator

Calculate your margin, max CAC, cost multiplier, and break-even ROAS before you scale spend.

Spot your true profitability floor
Understand how fees and COGS affect scale

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Storefront Research

Shopify Theme Detector

Check whether a storefront runs on Shopify and pull the public theme metadata it exposes.

Detect Shopify fast
Reveal theme name, ID, and storefront clues

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SaaS Economics

LTV CAC Calculator

Compare lifetime value against acquisition cost using ARR, churn, gross margin, and GTM spend.

See LTV, CAC, and ratio
Estimate CAC payback period

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Media Buying

CPM Calculator

Calculate cost per thousand impressions from campaign spend and total ad impressions.

Benchmark awareness spend
Compare CPMs across channels

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Conversion Analysis